Graphic Design

Engineering Graphics design is the translation of a technical design into a graphic representation in order to visualize or clarify its operation or appearance. These can consist of purely technical representations such as CAD drawing designs, but also infographics that must depict a certain operating principle. They help - usually - to clarify complex operating principles or to explain them step by step in an understandable manner. During a product development process it is necessary to design extensive documentation with accompanying graphics. This helps to support a clear development path and facilitate brainstorming sessions during a multidisciplinary engineering process.

At the time the manufacturing of a developed product is initiated, an extensive Production Manual is necessary. This manual contains all procedures and technical details that enable the actual production of the developed product. This detailed information is converted by the designated manufacturer into a systematic series production strategy. We develop this Production Manual in close collaboration with all engineers and developers involved, in order to achieve a perfect end product.

Conventional Graphic design is about illustrations or presentations that are generally used for various expressions and not only technical ones. These may relate to marketing topics or instructions for use with products, intended for their end users/consumers. To ensure that these designs are and remain relevant, a number of graphic conventions must be respected. First of all, the designs themselves should be minimalist and to-the-point; Overly extensive graphics often look impressive at first glance, but therefore also carry the risk of confusion.

Furthermore, the cognitive capabilities of people who have little or no technical insight should also be taken into account. The target audience of the graphic designs therefore determines the way in which the design should be visualized. Our designers are experienced and skilled professionals who ensure that the material they design for our customer appeals to the target group and therefore remains relevant, now and in the future.

Marketing Graphic design is the field of graphic design that specifically concerns the production of visual content and assets for marketing and advertising purposes. It is based on graphic design principles along with a set of rules and guidelines that defines a company's marketing brand identity. Our marketing specialist designers have the creative skills and technical expertise to shape brand identities, increase engagement and contribute to the success of marketing campaigns of a newly developed product. Their role goes beyond aesthetics and encompasses various aspects of visual communication and strategic thinking, which are essential in marketing campaigns.

In addition to Graphic Design support for the product development process, we also provide the necessary online presence of your company, product or marketing communications. Besides that also the necessary technical software, user interface and process control elements during R&D and the subsequent production processes.

These can be application-oriented but also provide support in developing the optimal production and QC flows. When initiating and planning the R&D methods, server applications specifically designed for the product can help accelerate the entire development processes. Designing exclusive product-oriented Tools and Jigs both hard- and software, but also supporting the Embedded Software Engineering flow.

█   Research

The Research phase provides a Development Roadmap for the project and ensures efficient project flow and a superior end result. We will conduct a client discovery in order to clarify your goals and objectives, assess your audience needs, position your brand for both the on- and offline environment, and formulate technical requirements.

█   Concept

Once the client Research has been completed, we will synthesize this information to create a client brief, a full and comprehensive content architecture, technical specifications and wireframes. We will also make suggestions to further enhance the effectiveness of your content and optimize user experience.

█   Development

After we have agreed upon the structure and direction of your Graphics Content, we begin the design phase. Our talented creative team will start to develop and produce a unique design that provides the framework for your company information and at the same time focuses on a marketing strategy towards your target audience.

█   Delivery

Once the content has passed our rigorous testing and your company has approved it, we will launch the project. After its release we will transition the ongoing operation and maintenance of the content to your company and provide product training. An eventualy marketing strategy created in the development phase is implemented.

A product that has been manufactured requires packaging that not only optimally protects the product during transport, but also aesthetically matches the type of product and the target group. This requires various disciplines in the packaging development process.

First of all, it is of the utmost importance that a product reaches the consumer in optimal condition, but it also guarantees that the product continues to function optimally during any interim transport and that no damage occurs to the construction.

The care that the manufacturer takes in producing the product must be preserved after leaving the factory in the form of well-thought-out and aesthetically perfect packaging. Our designers will work with you achieving the best result in many aspects, but above all optimal protection of the new product.